Lead cost calculator for tradies.

Multiply the leads you buy each month by what one lead costs. That is your monthly spend. Multiply what one lead costs by how many leads it takes to win a job. That is the lead cost of every job you actually do. Set your numbers below and it does both.

No sign-up·Nothing saved·Works for hipages, Airtasker, ServiceSeeking and Bark
8
How many paid leads you take from hipages, Airtasker, ServiceSeeking or Bark in a normal month.
$55
The platform sets this, not us. 20 Minute Marketing put a hipages lead at $25 to $80 in May 2026, depending on the job and the category.
1 in 5
Out of every few leads you pay for, how many turn into a job you actually do. Check the last three months, not the best week.
Shared leads, every month

$440

Lead cost of each job won

$275

Before materials, labour or your time quoting. Set it against your profit on a typical job.

Over twelve months

$5,280

Shared with every other tradie the platform sends the same job to.

Your own site, setup fee

$500

About 1.1 months of shared leads. Every enquiry it takes goes to you and nobody else. Then $100 a month for the Care Plan.

Every figure comes from the numbers you set above. A website is an asset you own, not a lead count we can promise you, so this compares what you spend, not what you get.

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How it works

The shared lead math, in four lines.

A shared lead goes to you and other tradies at the same time, so the price of one lead is not the price of a job. The number that matters is what you spend on leads for every job you win.

Monthly spendLeads × cost
Leads you take a month, times what one lead costs
Yearly spendMonthly × 12
What a normal month adds up to over a year
Cost per job wonCost × leads per job
What one lead costs, times how many it takes to win one job
Months to $500$500 ÷ monthly spend
How many months of lead spend equal the Setup Fee
Worked example

A $40 lead is not a $40 job.

Say your leads cost $40 each, inside the $25 to $80 range 20 Minute Marketing gave for hipages in May 2026. How many you need to win one job decides what that job really cost you.

1 in 3$120
3 leads at $40 for every job won
1 in 5$200
5 leads at $40 for every job won
1 in 8$320
8 leads at $40 for every job won

A $120 lead cost on a $2,500 repaint is fine. A $320 lead cost on a $400 tap replacement is not. Run it with your own trade and your own job sizes.

FAQ

Questions tradies ask about lead costs.

Multiply what one lead costs by the number of leads it takes you to win a job. That is the lead cost of each job won. A $40 lead at a 1 in 5 win rate costs $200 for every job you actually do. Then set that against your profit on a typical job.

A shared lead is one job enquiry that a platform sends to more than one business. You pay for it, and so do the other tradies it went to, and only one of you gets the job. hipages, for example, caps each lead at 3 businesses under its own lead credits policy.

hipages does not publish a dollar price per lead. Its packages run from $139 to $649 a month plus GST and are paid in credits that you spend on leads. 20 Minute Marketing put a hipages lead at $25 to $80 in May 2026, depending on the job and the category. More in hipages cost for tradies.

It depends on what the job is worth to you. A $120 lead cost on a $2,500 repaint is fine. A $320 lead cost on a $400 tap replacement is not. Work it out from the last three months, not your best week. We go through it in is hipages worth it?

It does not have to. Plenty of tradies run both. The difference is that every enquiry through your own website goes to you and nobody else, and the site is an asset you keep. No one can promise how many enquiries a website will bring, so this calculator compares what you spend, not what you get.

No. The sums run in your browser. Nothing you set on the sliders is sent to us or stored, and there is no sign-up.

Related reading

Own the thing that takes the enquiry.

$500 setup, then $100 a month. A $100 Deposit starts the Build, and you see the finished site before you pay the $400 Balance.

Book a 15-minute call0470 253 261