How many jobs pay for a tradie website?

Take what you keep from a typical job and divide it into what the site costs. At a $1,200 job and a 40% margin you keep $480, so 2 jobs cover the $500 setup and 4 jobs cover the first year with the $100 a month Care Plan. Set your own numbers below.

No sign-up·Nothing saved·Works for any trade
$1,200
What a typical job is worth to you before costs. A repaint, a switchboard upgrade, a plumbing rough-in. Use a normal job, not your biggest.
40%
What is left after materials, labour and fuel. At 40% you keep $480 of every $1,200 job.
33%
Out of every quote request, how many turn into a paying job. 33% is about 1 in 3.0. Check the last three months, not the best week.
Jobs to cover the $500 setup

2 jobs

At $480 profit a job.

Jobs to cover the first year, $1,700

4 jobs

$500 setup, then $100 a month for twelve months. After that, 3 jobs a year cover the Care Plan.

Quote requests to break even

7 / 13

7 quote requests cover the setup and 13 quote requests cover the first year, at 33% won. That is the number to look for, not a forecast.

10 shared leads a month at $40

$4,800 a year

10 jobs just to cover the leads, or $121 of lead spend behind every job won at your rate. $3,100 more than the site's first year.

Every figure comes from the numbers you set above. No one can promise how many enquiries a website brings, so this tells you how many jobs cover the cost, not how many you will get.

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How it works

The break-even math, in four lines.

A website does not pay for itself in revenue. It pays for itself in the profit you keep from the jobs it brings in. So the number that matters is your profit per job, not your job price.

Profit per jobJob value × margin
What you keep from a typical job after materials, labour and fuel
Jobs for the setup$500 ÷ profit per job
Rounded up, because half a job does not pay a bill
Jobs for year one$1,700 ÷ profit per job
The $500 setup plus twelve months of the $100 Care Plan, rounded up
Quote requestsJobs ÷ close rate
How many enquiries it takes to win those jobs at the rate you set, rounded up
Worked example

Bigger jobs, fewer of them.

Say you keep 40% of every job. Here is how many jobs it takes to cover the $1,700 first year at three different job sizes.

$180 lawn mow24 jobs
$72 kept a job. 7 jobs cover the setup, 24 jobs cover the first year
$1,200 interior repaint4 jobs
$480 kept a job. 2 jobs cover the setup, 4 jobs cover the first year
$6,500 roof restoration1 job
$2,600 kept a job. 1 job cover the setup, 1 job cover the first year

These are worked examples, not results from any Client. Run it with your own trade, your own job sizes and your own margin.

FAQ

Questions tradies ask before paying for a website.

It depends on what a job is worth to you, not on the site. At a $1,200 job and a 40% margin you keep $480 a job, so 2 jobs cover the $500 setup and 4 jobs cover the whole first year of $1,700. On a $6,500 roof restoration at the same margin, 1 job covers the first year. No one can promise how many enquiries a website will bring, so this calculator gives you the number of jobs to look for, not a forecast.

The $500 setup is a 20 to 30+ page website with a page for every service and every suburb you work in, a quote form and tap-to-call on every page, built mobile first. A $100 Deposit starts the Build, the Preview is ready within 3 business days of the Deposit and your details, changes are made until you are happy, and you pay the $400 Balance when you approve it. Then it is $100 a month for the Care Plan, which covers hosting, maintenance and small updates like photo swaps and text changes. It is month to month, with 30 days notice to stop. The full breakdown is on pricing.

Because a lead platform is the other way tradies pay for enquiries. A shared lead goes to you and other tradies at the same time, and hipages, for example, caps each lead at 3 businesses. Ten $40 leads a month, inside the $25 to $80 a lead 20 Minute Marketing gave for hipages in May 2026, add up to $4,800 a year. The first year of your own site is $1,700, and every enquiry it takes goes to you and nobody else. Plenty of tradies run both. Run your own lead numbers in the lead cost calculator.

Your domain, your logo, your photos and your words are always yours, whether you stay on the Care Plan, buy out, or leave. If you want the full site files, the $1,000 Buyout gives you everything to host wherever you like, any time after Approval, with no Care Plan after that. If you stop the Care Plan without buying out, the site goes offline, but your own assets stay yours. More in who owns your website?

Related reading

Know your number. Then see the site first.

$500 setup, then $100 a month. A $100 Deposit starts the Build, and you see the finished site before you pay the $400 Balance.

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