A plasterer's website earns its keep by capturing repair work, which is the part of the trade Homeowners search for directly. Patching, water damage, cracked cornice and small ceiling repairs are typed into phones every day, while new build plastering comes through builders who never search at all. A Build with a page per repair type and a page per suburb is A$500, with a A$100 Deposit to start.
Most plasterers already have all the new build work they can handle and none of the retail work, which is the better margin. The website fixes the half that is missing.
Why is plastering different from other trades online?
Because the trade is split down the middle, and only one half is searchable.
New build and commercial work arrives through builders, project managers and word of mouth. Nobody types "gyprock contractor" into Google to fit out an apartment block.
Retail repair work is the opposite. A crack has appeared above the door. A pipe leaked and there is a brown stain across the ceiling. A section of cornice came away. Those people search, they search urgently, and they usually take the first plasterer who looks legitimate and picks up.
If your site only talks about new builds, you are invisible to the entire second half.
What repair pages should a plasterer have?
Write one for every repair you get called about.
Ceiling repair. Water damage repair. Plaster crack repair. Cornice repair and replacement. Hole in the wall repair. Sagging ceiling. Ceiling replacement. Wall patching after removals. Archway and ceiling rose work.
These are small jobs individually. Together they are steady, local, cash flow work that does not depend on a builder's schedule. And because so few plasterers write pages about them, there is far less competition than for the big search terms.
Is rendering the same thing as plastering?
Not to a tradie, and definitely not to a search engine, which is exactly why it matters.
Internal plastering, gyprock and plasterboard are one set of searches. Cement rendering, acrylic render, texture coating and solid plastering are a completely different set, with a different buyer and a different price.
If you do both, give them separate sections of the site with separate pages under each. If you only do one, say so plainly so you stop fielding calls for the other. Nothing wastes more time than quoting jobs you do not do.
Should you take small jobs, and should the website say so?
Say so either way, because the ambiguity costs you.
A lot of plasterers will not get out of bed for a single patch. Some will, and price accordingly. Homeowners cannot tell which you are, so they either do not call or they call and waste both your time.
A page that says plainly what your minimum callout looks like, or that you batch small repairs into one visit on certain days, converts better than silence. It also tends to get quoted by AI answer engines, because it directly answers a question people ask constantly.
Why do plasterers need suburb pages?
Because repair work is decided on proximity more than anything else.
Someone with a sagging ceiling wants a plasterer who can look at it this week and who is not driving an hour each way. Search results for that kind of query are heavily local.
A page written about plastering and repairs in a specific suburb, mentioning the housing age and the problems that come with it, gives a search engine something to match. Older weatherboard suburbs get different plaster problems from ten year old estates, and writing that difference down is useful to the reader as well as the search engine.
Ten services and twelve suburbs is twenty two pages. That is the usual shape of one of our Builds, structured to improve local search visibility.
What photos should a plasterer use?
Before and after, side by side, on every repair page.
Plastering is the trade where the after photo looks like nothing at all, because a good repair is invisible. That is the whole point, and it only reads as skill next to the before shot.
Photograph the water stain, then the flat white ceiling. Photograph the cracked cornice, then the clean line. A set of those pairs is the most persuasive thing a plastering site can carry. We do not use stock photos or AI images, so the pairs have to be your own jobs.
What does a plastering website cost?
The Setup Fee is A$500.
A$100 Deposit starts the Build. We take your services, your suburbs, your insurance details, your logo and your job photos, and build the site. The Preview is ready within 3 business days of the Deposit and your details landing.
You see the finished site before you pay anything else. Changes are made until you are happy, with no cap on rounds and no extra charge. The A$400 Balance is due only on Approval. Live after that, usually the same day.
The Care Plan keeps the site hosted and looked after. Its price depends on the size of the Build and is agreed with you on the call.
Frequently asked questions
Will a website get me new build work as well as repairs?
It can help, but builders mostly find subcontractors through networks rather than search. Treat the site as the thing that brings in retail repair work and as the page a builder checks before they ring you for the first time.
How do I photograph a repair when I am on the tools?
Take the before shot the moment you walk in, before you touch anything. That is the one people forget. The after shot takes five seconds on the way out.
Do I need pages for both plastering and rendering?
Only for the work you actually do. If you do both, they need separate pages because they are separate searches. If you only render, the site should say that clearly.
How long does the Build take?
The Preview is ready within 3 business days of your A$100 Deposit and your details. After you approve it, the site usually goes live the same day, depending on your domain.
Related reading
How to start
Book a 15-minute Discovery Call. We will go through the plastering work you do, the suburbs you want it in, and what the site would look like. If it makes sense, the A$100 Deposit starts the Build.
Link: Book a 15-minute call
Link: See the A$500 offer
Ready for a proper tradie website?
A$500 setup fee. A$100 Deposit starts the Build. 20 to 30+ pages, service and suburb pages, quote form on every page. Full preview in 3 business days.