A concreting website needs a page for every finish you pour and a page for every suburb you pour it in, with photos of each finish on the matching page. Homeowners search for "exposed aggregate driveway" and "shed slab", not for "concreter", so a single Services page competes for none of it. That Build is A$500, and a A$100 Deposit starts it.
Concreting is a visual, high-value, one-shot purchase. The Homeowner gets one go at it, cannot undo it, and will look at your finished work for fifteen years. That fear is the thing your website has to answer.
What do Homeowners search for when they want concrete?
The finish, almost always, or the structure.
Exposed aggregate driveway. Plain concrete driveway. Coloured concrete. Stencilled and stamped concrete. Polished concrete floors. Shed slab. House slab. Garage slab. Concrete path. Patio and alfresco slab. Pool surrounds. Concrete removal and replacement. Kerb and crossover.
That is thirteen separate intentions. A person pricing a polished concrete living room floor and a person needing a 6 by 9 shed slab have nothing in common except the material. Give each one a page written for them, with the photos that match.
Why do concrete finishes need their own pages?
Because the finish is the whole decision, and the words for it are what get typed into a search box.
Exposed aggregate alone has a dozen variations by stone colour and wash depth. If your site says "we offer exposed aggregate" in a bullet list, there is nothing for a search engine to rank and nothing for a Homeowner to choose from.
A proper finish page shows several completed jobs in that finish, explains what it costs relative to plain concrete, says how long before it can be driven on, and covers what it looks like after a few years. Every one of those is a question people ask, and questions answered plainly are what AI answer engines lift.
Should you explain crossovers and council permits?
Yes, and almost nobody does.
A new driveway that meets the road usually needs council approval for the crossover, and the rules, forms and fees differ by council. Homeowners find this out late and it stalls the job.
A page that explains what a crossover permit is, who normally applies for it and roughly how long your local councils take is genuinely useful. It also puts you in front of a search that other concreters ignore entirely, and it signals you have done this before.
Same goes for drainage, falls, reinforcement and expansion joints. Plain explanations of the boring parts build more trust than any slogan.
How do you deal with the weather and the wait?
By saying it out loud on the site.
Concrete is weather dependent, and every concreter has told a Homeowner that a pour is being pushed back because of rain or heat. If the first time they hear that is on the day, it feels like an excuse. If your site already explained how weather affects scheduling and curing, it reads as professionalism.
The same applies to lead times. A page that says honestly what your current booking window looks like sets expectations before the call and saves you the ones who need it done tomorrow.
Do suburb pages help a concreter?
Yes, and the reason is practical: concrete has a delivery radius.
A batching plant, a truck and a crew do not travel far before the job stops making money. Search engines lean heavily on location for trades like this, and a page written about concreting work in one suburb is something they can match to that suburb.
Thirteen finishes and twelve suburbs is twenty five pages, which is the normal shape of one of our Builds. It is not filler. Each page is a real thing you pour, in a real place you pour it, structured to improve local search visibility.
What photos does a concreting site need?
Finished jobs, in daylight, wide enough to show the whole slab or driveway.
The single most useful shot is the full driveway from the street, because that is the view the Homeowner is buying. Add a close up of the finish texture, and a shot of the edges and joints, because that is where quality shows.
Take a before photo of the cracked old driveway too. The difference sells the job better than any description. We do not use stock photos of concrete or AI images, so your gallery is your own work.
What does a concreting website cost?
The Setup Fee is A$500.
A$100 Deposit starts the Build. We take your finishes, your suburbs, your licence and insurance details, your logo and your job photos, and build the whole site. The Preview is ready within 3 business days of the Deposit and your details landing.
You see the finished site before you pay anything else. Changes are made until you are happy, with no cap on rounds and no extra charge. The A$400 Balance is due only on Approval. Live after that, usually the same day.
The Care Plan keeps the site hosted and looked after month to month. The price depends on the size of the Build and is agreed with you on the call.
Frequently asked questions
Should I put a square metre rate on my concreting website?
A range works better than a single rate or no number at all. Say what plain concrete usually runs per square metre, what exposed aggregate adds, and what pushes a job higher: access, excavation, removal of the old slab, reinforcement and site falls.
Do I need a separate page for commercial work?
If you want commercial work, yes. Builders and project managers search differently from Homeowners and want to see scale, insurance and compliance rather than driveway photos.
How quickly can the site be live?
The Preview is ready within 3 business days of your A$100 Deposit and your details. Once you approve it, the site usually goes live the same day, depending on your domain.
What if I do not like the Preview?
You ask for changes, as many rounds as it takes, at no extra cost. The A$400 Balance is only payable once you approve it. If you never approve it, you owe nothing beyond the Deposit.
Related reading
- Why your website needs suburb pages
- Websites for landscapers
- What a tradie website costs in Australia
- See a finished Build
How to start
Book a 15-minute Discovery Call. We will go through the finishes you pour, the suburbs you want work in, and what the site would look like. If it makes sense, the A$100 Deposit starts the Build.
Link: Book a 15-minute call
Link: See the A$500 offer
Ready for a proper tradie website?
A$500 setup fee. A$100 Deposit starts the Build. 20 to 30+ pages, service and suburb pages, quote form on every page. Full preview in 3 business days.