A kitchen renovation is forty thousand dollars. A rear extension is two hundred. A knock-down rebuild is more than most people will ever spend in one go apart from buying the house itself.
Nobody spends that off the back of a Facebook page with eleven photos on it.
Residential builders have the highest job value of any trade and, on average, the worst websites. The pattern is always the same: a homepage with a hero photo, a gallery, an About page that says "over 20 years experience", and a contact form. That site does not lose the job at the quote stage. It loses it six weeks earlier, while the homeowner is still building a shortlist and quietly crosses you off.
The buyer spends months deciding
This is the thing that makes building different from every other trade on this site. A blocked drain is decided in four minutes. An extension is decided over three to six months.
In that time the homeowner will look at forty builders, shortlist five, and meet three. They are not looking for the cheapest. They are looking for evidence that you have done this exact thing before and that it went well.
Your site has one job during those months: be the builder whose work they keep coming back to look at. That means depth, not a gallery.
Project pages, not a gallery
A gallery is twenty photos from twenty jobs with no context. It shows you can take a photo. It does not show you can run a build.
Replace it with project pages. One page per completed job, and treat each one as a short story:
What the house was before. What the owners wanted. What the constraints were, the sloping block, the heritage overlay, the neighbour's easement. What you did. How long it took. What it looked like at the end.
Six or eight photos through the build, not just the finished shot. Framing, cladding going on, the kitchen half in. Homeowners find in-progress photos far more convincing than a styled final image, because a styled final image could have come from anywhere.
Three or four proper project pages beat a gallery of fifty photos, and they give Google something real to show for "home extension [suburb]" instead of an image grid with no words on it.
Split the services out properly
Builders cover a lot of ground, and lumping it together costs you.
Extensions. Second storey additions. Full home renovations. Kitchen renovations. Bathroom renovations. Carports and garages. Granny flats. New builds.
Each is a different search and a different buyer. Someone wanting a deck is not the same person costing a second storey, and a page trying to speak to both speaks to neither. Give each its own page with its own copy, its own rough scope, and its own quote form.
Then do the same for the suburbs you build in. That is where the 20 to 30+ pages in one of our Builds comes from, and why a five-page template does not cut it for this trade.
Be straight about price ranges
Most builders refuse to put any number on a page. The thinking is that every job is different, so a number would be misleading.
The result is a homeowner with no idea whether you are a thirty thousand dollar builder or a three hundred thousand dollar one, quietly deciding you are probably out of their range and never calling.
You do not need a price list. A range does the job. "Most of the deck builds we do land between X and Y depending on size, materials and access." That single sentence filters out the people who were never going to proceed and reassures the ones who were.
It also saves you quoting jobs that were never going to happen, which for a builder is a real cost in time.
Licence, insurance and warranty, stated plainly
For high-ticket residential work, homeowners have usually been told to check three things. Make them easy to find.
Your builder licence number. Your public liability and home warranty insurance. What warranty comes with your work.
Put them on the site in plain words rather than buried in a PDF. It takes one short section and it removes the most common reason a homeowner hesitates before making contact.
Why shared leads do not work for this trade
hipages, Airtasker, Oneflare. You pay for a lead and several other builders get the same one.
For a forty thousand dollar renovation this is close to useless. The homeowner filling in a form on a lead platform at eleven at night is at the very start of a six month decision, often before they have finance sorted or a scope in mind. You pay for that lead, ring them, and find they were browsing.
Meanwhile the homeowner who has spent two weeks reading your extension project pages, looking at your in-progress photos, and checking your licence details is a completely different prospect. They arrive knowing what you do and roughly what it costs. That enquiry comes through your own site and it comes to you alone.
What it costs
The Setup Fee is A$500.
A$100 Deposit starts the Build. We collect your services, suburbs, licence details, logo and project photos, then build the full site. The Preview is ready within 3 business days of the Deposit and your details landing.
You see the whole finished site before you pay anything more. Changes are made until you are happy, with no limit on rounds and no extra charge. The A$400 Balance is due on Approval, and the site goes live after that, usually the same day.
The Care Plan keeps it hosted and maintained month to month. That price is agreed with you on the call, before any Deposit is paid.
What we need from you
Your business name and builder licence number, the services you offer, the suburbs you build in, a phone number, your logo, and photos. For builders the photo set matters more than for any other trade: before, during and after on the same job, for three or four jobs if you have them.
We write the copy, design the pages and build the site. You tell us what to change until it is right.
Frequently asked questions
How many pages does a builder's website need?
Usually 20 to 30+. One page for each type of build you take on, one for each suburb you work in, plus project pages for the jobs worth showing in full.
Should a builder publish price ranges?
Bands help more than they hurt. A range for a kitchen renovation, an extension and a rebuild filters out the enquiries that were never going to proceed and warms up the ones that will.
How long does the Build take?
The Preview is ready within 3 business days of your A$100 Deposit and your details. After you approve it, the site usually goes live the same day, depending on your domain.
Related reading
How to start
Book a 15-minute Discovery Call. We will go through the building work you do, the suburbs you want it in, and what the site would look like for your business. If it makes sense, the A$100 Deposit starts the Build.
Link: Book a 15-minute call
Link: See the A$500 offer
Ready for a proper tradie website?
A$500 setup fee. A$100 Deposit starts the Build. 20 to 30+ pages, service and suburb pages, quote form on every page. Full preview in 3 business days.