An electrician's website needs three things to pull work: a separate page for every job you do, a separate page for every suburb you cover, and your licence number sitting in plain sight on all of them. That combination is what gets you found for "switchboard upgrade Belmont" rather than competing with every sparkie in the state for the word "electrician". A Build like that is A$500, and a A$100 Deposit starts it.
Most electricians are invisible for the searches that matter. Not because the work is worse, but because there is no page on the internet that says they do that job in that place.
Why do electricians need more than a Facebook page?
A Facebook page does one job well. It shows people who already know your name that you are still trading.
It does nothing for the Homeowner whose safety switch has tripped four times this week and who has never heard of you. That person opens their phone and searches. Facebook pages almost never come up for those searches, and when they do, there is no phone button, no list of what you do, and no way to send you the job.
The other problem is ownership. A Facebook page is rented ground. Rules change, reach drops, accounts get locked for reasons nobody explains. Your own site is yours, and the domain, the photos and the words stay yours whatever happens between you and us.
What jobs should have their own page?
Write down everything you actually get paid for. A working sparkie usually lands on ten or twelve items.
Switchboard upgrades. Safety switch installation. Rewiring. Fault finding. Powerpoint and lighting installation. LED downlight replacement. Ceiling fans. Smoke alarm compliance. EV charger installation. Hot water electrical. Air conditioning power supply. Data and TV points. Emergency callouts.
Every one of those is a different search, typed by a different person with a different problem. A single "Services" page with all thirteen as dot points gives Google nothing to show for any of them. Thirteen pages gives it thirteen answers.
Each page should say what the job involves, roughly how long it takes, what a Homeowner should do before you arrive, and how to get a Quote Request to you. That is genuinely useful writing, and useful writing is what search engines and AI answer engines both reward.
Does your licence number belong on the website?
Yes, on every page, not buried on an About page.
Electrical work is one of the few trades where an unlicensed operator can kill someone. Homeowners know that. A visible licence number, the states you are licensed in and a line about your public liability cover answers the question they were about to ask, before they ask it.
It also separates you from the handyman who quietly does powerpoints on the side. That is worth more than any slogan.
Why do suburb pages matter for sparkies?
Because electrical work is bought locally and urgently, and Google knows it.
Someone with no power to half the house is not looking for the best electrician in Victoria. They want one who can be there this afternoon. Search results for that kind of query lean heavily on location.
A page written for electrical work in one suburb, mentioning the streets, the housing stock and the kinds of jobs that come up there, is something Google can match to that suburb. A list of thirty suburb names on one page is not. Ten services plus twelve suburbs is twenty two pages, which is why our Builds run 20 to 30+ pages instead of five.
None of this is a promise about rankings. It is a site structured to improve local search visibility, which is the honest version of the same sentence.
What happens when you buy shared leads instead?
You pay for a lead, and so do three or four other sparkies in your area. Everyone gets the same phone number at the same minute. Everyone rings it. The Homeowner takes the first person who answers and tells the rest the job is gone.
For fault finding and emergency callouts this is brutal, because the whole thing is decided in the first ten minutes. You are paying for the chance to be second.
It also drags your pricing down. Four quotes on one switchboard upgrade turns a trade decision into an auction. Your own site sends the enquiry to one electrician. You.
How much does an electrician website cost?
The Setup Fee is A$500.
A$100 Deposit starts the Build. We take your services, your suburbs, your licence details, your logo and your job photos, and build the whole thing. The Preview is ready within 3 business days of the Deposit and your details landing.
You see the entire finished site before you pay anything else. Changes are made until you are happy, with no cap on rounds and no extra charge. The A$400 Balance is due only when you approve it. Live after that, usually the same day, depending on your domain.
The Care Plan keeps the site hosted and looked after month to month. The price depends on the size of the Build and is agreed with you on the call, before any Deposit is paid.
What do you need to hand over?
Your business name and licence number. The electrical services you offer. The suburbs you want work in. A phone number. Your logo if you have one. Photos of real jobs.
You do not write any copy, pick a layout or choose colours. We do the words, the design and the build, and you tell us what to change.
On photos: a clean switchboard you installed does more than any stock image of a man in a hard hat. Homeowners are working out whether you are a real business. Your own work answers that in about two seconds. We do not use AI images and we do not use stock photos of fake tradies.
Frequently asked questions
How long does an electrician website take to build?
The Preview is ready within 3 business days of your A$100 Deposit and your details arriving. After you approve it, the site usually goes live the same day, depending on how fast your domain settings update.
Do I need a page for every suburb I work in?
If you want to be found in those suburbs, yes. A single page listing thirty suburb names gives a search engine nothing specific to match. One page per suburb, written about the electrical work you do there, gives it something real.
Who owns the website?
You own your domain, your logo, your photos and your words at all times. If you want the site files outright with no Care Plan, the Buyout is A$1,000 any time after Approval.
Is the A$100 Deposit refundable?
No. The Deposit is what starts the Build and it is never refunded. What it buys is the whole finished site, in front of you, before you owe the A$400 Balance. If you never approve it, you owe nothing more.
Related reading
- What a tradie website costs in Australia
- Why your website needs suburb pages
- hipages compared with your own site
- See Builds we have done, including Handy Hands Electrical
How to start
Book a 15-minute Discovery Call. We will go through the electrical work you do, the suburbs you want it in, and what the site would look like for your business. If it makes sense, the A$100 Deposit starts the Build.
Link: Book a 15-minute call
Link: See the A$500 offer
Ready for a proper tradie website?
A$500 setup fee. A$100 Deposit starts the Build. 20 to 30+ pages, service and suburb pages, quote form on every page. Full preview in 3 business days.